Assam-born singer-songwriter Niki Choudhury is steadily carving out her space in India’s indie pop scene, and her latest single “Dil Na Jaane Kyun” is proving to be a defining moment in that journey. Soft, intimate, and emotionally honest, the song captures the fragile phase of falling in love, when feelings run deep, but words are still unspoken.
The response across streaming platforms has been both strong and telling. The song has made a notable entry into the music scene by securing a spot on major Spotify editorial playlists like EQUAL India and New Music Friday Pakistan, significantly expanding her reach across borders. In addition, it has also been featured on New Music Hindi and Latest Love Tunes, while JioSaavn spotlighted it on New Indie Hindi and Artist One Picks.
The growing traction has also translated into visibility beyond trending on streaming platforms, with coverage appearing across digital publications and on Google News, further amplifying her presence in the indie music circuit.
A Steady Rise in Indie Pop
Niki Choudhury’s rise hasn’t been overnight. Influenced by artists such as A.R. Rahman, Sunidhi Chauhan, Salim-Sulaiman, and Vishal-Shekhar, alongside global pop voices like Selena Gomez and Ariana Grande, she blends emotional storytelling with contemporary indie pop melodies.
Her earlier releases, “Khoyi Dua” and “Vekhu Tenu”, have each crossed 100K+ streams, reflecting her steady and organic growth as an independent artist. Additionally, five of her songs have generated over 20K reels on Instagram, highlighting strong audience engagement and resonance with listeners.
Recognition Across Platforms
Tracks like Sajan Mora, Taare, Maahi, With You, and now Dil Na Jaane Kyun have earned features from respected platforms such as Rolling Stone India, Radio Mirchi, Red Indies, and Fever FM, reinforcing her growing credibility as an artist to watch.
Balancing Creativity with Academia
What sets Niki apart is the balance she maintains between art and academia. Trained in vocals and multiple dance forms since the age of five, she is also pursuing a Ph.D. in User Experience from IIT Delhi, bringing a rare combination of creative instinct and analytical depth to her work.
Monthly Melodies: Season 2
Currently, Niki is continuing Season 2 of her ambitious “Monthly Melodies” project, following a successful first season (April 2024 to March 2025) where she released one original song every month, each exploring a different shade of love. Season 2, running from October 2025 to September 2026, continues to focus on consistency, storytelling, and artistic evolution.
With Dil Na Jaane Kyun, Niki Choudhury isn’t chasing noise; she’s letting emotion lead. As the song finds its place across curated playlists and in listeners’ hearts worldwide, it’s clear this indie love anthem marks the beginning of something much bigger.
