Bollywood’s top music producer sparks controversy as he directly takes a shot at rapper Badshah in a recent interview, calling him the most overrated artist in the industry.
The Indian music scene just witnessed a major shockwave as Tanishk Bagchi, one of Bollywood’s most commercially successful music producers, took a bold and controversial stand in a recent interview. When asked by the interviewer, “Who do you think is the most overrated singer or artist in the industry today?” — Tanishk didn’t hesitate.
“Badshah,” he replied.
“It’s all marketing. That’s what keeps him where he is.”
This statement, direct and unapologetic, has instantly divided the internet, sparking a massive wave of debates across fan communities and the Indian music industry at large.
Marketing vs Talent? The Debate Reignites
For years, Badshah has been a dominant force in the Indian pop and rap scene, delivering chartbusters that consistently top streaming platforms. From DJ Waley Babu to Paagal, Genda Phool to Jugnu, his numbers are undeniable. But Tanishk’s comment has reignited an age-old debate: Is Badshah’s success rooted in talent — or is it just brilliant marketing?

Tanishk Bagchi, known for his Bollywood recreations and massive hits like Tamma Tamma Again, Dilbar, and Aankh Marey, is no stranger to controversy himself. But this time, his target is one of India’s most popular and commercially successful independent artists — and that has made this statement go viral.
Fans and the Industry React
As soon as the clip from the interview surfaced on social media, both fanbases jumped into the fire.
Badshah’s supporters called the statement “insecure and unnecessary,” pointing out that Badshah not only writes and performs his own music but has also broken multiple streaming records — independently.
Tanishk’s supporters, on the other hand, argue that the quality and depth of music matters more than numbers or social media presence.
Some neutral voices in the industry say that while Badshah is a strong brand, it’s unfair to dismiss his creative decisions as “just marketing.” Many artists today use marketing as a tool — but that doesn’t necessarily mean they lack talent.
Will Badshah Respond?
As of now, He has not made any official statement regarding the comment. The rapper, who is currently busy promoting his latest single “Jordan” and running a Reel-based Jordan sneaker giveaway contest, may choose to ignore the noise — or he may drop a cryptic line in his next track. Either way, fans are watching closely.

He is no stranger to criticism. Over the years, he has faced hate for commercializing his sound, but he’s always responded through success — not interviews.
Final Word
In an industry where collaboration is common and backroom politics is rarely made public, Tanishk Bagchi’s direct statement against Badshah is unusual — and loud. Whether it leads to a musical response, a media war, or dies down as just another controversial clip, one thing is certain:
The Indian music industry is no longer just about melodies — it’s about narratives, egos, and power.
And this story… is far from over.
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