In just two years, a name has risen from the dusty streets of a small village in Punjab to the beating heart of London’s underground music scene: Jay Roop.
Now, at 32, this hip-hop powerhouse—and the owner of East 89 Studio—is rewriting the rules of Punjabi rap with his explosive new album, Farzi.
The Album That Has Everyone Talking
Just months after his single Talk With God went viral, Jay Roop has returned with a project that’s nothing short of a raw, unapologetic masterpiece.
Farzi isn’t just an album—it’s a battle cry.
Tracks like War of Words and Downfall tear into the cutthroat reality of the music industry, while Awara (Rebirth) stands tall as a soul-baring anthem of resilience. Fans are already calling it his best work yet, a record that feels less like a playlist and more like a survival manifesto.

From Punjab to London: The Rise of Jay Roop
But who exactly is the man behind the storm?
Hailing from Dinewal, a small village in Punjab’s Tarn Taran district, Jay Roop’s rise is the stuff of rap folklore. He only began his professional career in 2023, debuting with Range alongside G Skills. Quickly, he followed it with crowd favorites like Apradhi and Midnight.
Now, with Farzi dominating charts and conversations across borders, Jay Roop has cemented himself as a name that can no longer be ignored.

The Future Is Already Written
For Roop, Farzi is not the finish line—it’s just the beginning.
He has already teased a string of upcoming projects: Danav, the hotly anticipated Talk With God 2, and Kartoos. Each promises to push the boundaries of Punjabi hip-hop even further.
With vision, hunger, and a relentless drive, Jay Roop isn’t just building a career—he’s leading a movement.
The only question now? Not if he’ll break records, but how many.
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