Punjabi superstar Karan Aujla, in collaboration with ace producer Ikky, has once again proved why he stands tall among the biggest names in the global music scene. Their latest release, “I Really Do”, has stormed YouTube and social platforms worldwide, amassing 5,173,405 views in just 24 hours. With this staggering number, the track has cemented itself as the second most-viewed video globally within a day, showcasing how Punjabi music has gone from the streets of Punjab to the world’s most-watched charts.

This monumental success is not just about views; it’s a cultural shift that highlights how desi music is now competing directly with international pop, rap, and hip-hop on a global stage.
The Secret Behind Aujla’s Formula: Audio First, Visuals Later
Unlike most artists who drop both audio and video together, Karan Aujla has mastered a unique release strategy. He first introduces fans to the audio version of his tracks, giving them time to live, breathe, and build hype across streaming platforms. Only after the song becomes a staple in fan playlists does he unveil the official video.

The same approach worked wonders for “I Really Do.” The audio release built immense anticipation, and when the video dropped, the response was nothing short of explosive. Fans had already fallen in love with the beat, and the visuals only amplified their connection, leading to millions of replays within hours.
This rollout strategy has helped Aujla sustain momentum, turning each release into a long-term success story instead of a one-day wonder.
Numbers Don’t Lie: “I Really Do” Dominates
- 5,173,405 views within the first 24 hours of release.
- Ranked as the second most-viewed music video worldwide during the same period.
- Thousands of comments, likes, and shares flooding social media, showing a global fan base beyond borders.
For an artist representing Punjabi culture, these stats are historic and a testament to the worldwide demand for authentic, high-quality desi music.
Why This Track Hits Different
Several elements combine to make “I Really Do” a masterpiece:
- Ikky’s production fuses modern Punjabi beats with global pop sensibilities, making it both authentic and universally appealing.
- Aujla’s lyricism and delivery strike the perfect balance between confidence and emotion, resonating with listeners in India, Canada, the UK, and beyond.
- The visual direction takes things to the next level, with styling and cinematography on par with international standards.
- The release pattern itself created a wave of curiosity, ensuring maximum impact when the video finally arrived.
Industry Buzz: Global Music Meets Punjabi Power
Music insiders are already calling “I Really Do” one of the biggest Punjabi releases of 2025. Some critics have even described it as “a track that doesn’t just aim for views but cements Punjabi music’s place on the global map.”

Platforms tracking worldwide music trends have pointed out how Aujla’s numbers rival and, in some cases, even surpass mainstream international acts. This shift proves that Punjabi music is no longer just a regional or diaspora phenomenon—it’s a global force shaping modern pop culture.
What’s Next for Karan Aujla?
Fans are now buzzing with two major questions:
- How high will “I Really Do” climb on global charts? With this pace, the video could easily cross 50 million views within weeks.
- What’s the next move? If Aujla sticks to his audio-first rollout, fans can expect more surprise video drops in the coming months, each with the potential to break fresh records.
The anticipation is building not just among fans but also across the industry, with many seeing Karan Aujla as the artist capable of permanently bridging Punjabi and global music markets.
Final Take: A Statement, Not Just a Song
“I Really Do” is more than a Punjabi track — it’s a global statement. With over 5 million views in its first 24 hours, it reflects how Aujla’s music now sits shoulder to shoulder with international heavyweights. The combination of Ikky’s groundbreaking production and Aujla’s unmatched artistry has given fans worldwide something fresh, powerful, and memorable.
If this trajectory continues, “I Really Do” won’t just be remembered as a hit of 2025 — it could go down as one of the most iconic Punjabi music videos of the decade.
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