Only 1,500 Pieces. No Offline Sales. Titan-Powered. Here’s Everything You Need to Know.
Yo Yo Honey Singh, the iconic rapper and music mogul, has now entered the luxury lifestyle segment by launching his limited edition timepiece line called ‘Yo Yo Watches’, in collaboration with OPUL. The announcement, made during a high-profile launch event in Dubai, has stirred both the luxury market and his massive fanbase. Priced at ₹1,39,446 and limited to just 1,500 units, the watch line is expected to sell out quickly due to its exclusivity and celebrity association.
The Launch: A Statement of Power and Presence
Honey Singh officially launched Yo Yo Watches in Dubai, marking his entry into high-end product branding. The event was hosted at a luxury venue and attended by select media outlets, influencers, and industry insiders. Singh appeared in his signature flamboyant style and expressed that this product is more than a fashion accessory — it’s a “statement of legacy.
According to Singh, this collaboration is not just about style but a reflection of his journey and time philosophy. “Time waits for none. You either own it or you lose it. This watch is for those who own every moment,” he said in an interview during the event.
Pricing and Availability: Where Can You Buy It?
The Yo Yo Watch is priced at ₹1,38,000 and is exclusively available online. According to official sources and Singh himself, the watches will not be sold at any offline retail outlets. Buyers can place orders through a dedicated online portal created by OPUL, ensuring authenticity and secure delivery.
There is a strong emphasis on exclusivity: only 1,500 units will ever be manufactured. Once these are sold out, no more watches of this edition will be made or released again. The product will be delivered globally through trusted shipping partners, and all units will be verified with QR-coded authenticity.
Manufactured by Titan: Engineering Meets Aesthetics
The watches are being designed and produced in collaboration with Titan, one of India’s leading watch manufacturers. The combination of Titan’s precision engineering and Singh’s bold aesthetics results in a timepiece that’s both technically robust and visually powerful.
The watch comes with a premium collector’s box, which includes a signed authenticity card and an exclusive micro-replica of Singh’s symbolic “On Wings” concept — a motif often seen in his music videos and performances.
Who Gets It Free?
In a segment that drew the most attention, Singh revealed that a few selected fans, influencers, and collaborators will receive the Yo Yo Watch for free. These recipients are expected to be individuals who have shown extraordinary support over the years or hold strategic value for the brand’s visibility. However, the list is undisclosed, maintaining curiosity and buzz around the release.
Some industry whispers also suggest that surprise giveaways could occur on Singh’s social media platforms in the coming weeks, adding to the public interest.
No Offline Sales — Here’s Why
Yo Yo Honey Singh clarified during the launch that no offline distribution or retail store sales will take place for this product. The idea is to maintain exclusivity and reduce the risk of counterfeit products. “This is for people who live online, express online, and own their style online. You won’t find this in malls or showrooms,” he declared.
This decision also supports a direct-to-consumer (D2C) model, which gives OPUL and Singh greater control over quality, distribution, and pricing.
A Symbol of Singh’s Reinvention
After a brief hiatus from the mainstream spotlight, Honey Singh has been gradually re-establishing himself — not just through music but also by aligning with luxury, fashion, and wellness. The launch of Yo Yo Watches signals a clear expansion of his brand into lifestyle domains traditionally occupied by global fashion icons.
With upcoming international tours, collaborations, and brand extensions, Singh is making it clear that he’s no longer just an artist — he’s a business, a lifestyle, and a symbol of reinvention.
Final Words
To sum up:
| Feature | Detail |
|---|---|
| Product Name | Yo Yo Watches |
| Brand Collaboration | OPUL (Powered by Titan) |
| Price | ₹1,39,446 |
| Units Available | 1,500 (No further production) |
| Sales Mode | Online-only |
| Free Units | Handpicked fans & influencers |
| Collector Box Includes | Signature, mini “On Wings” piece |
If you’re a fan of Singh or a luxury timepiece collector, this is your once-in-a-lifetime window. The clock is ticking — and so is the inventory.
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